LG Optimus L7

LG Optimus L7

LG Optimus L7 - P700 nfc optional handset

Very slim and quite light handset with (optional) NFC. The Optimus L7 is the high-end handset of the stylish L serie design line. Not much info in the announcement. LG ‘s press release is almost only about the L style design.

LG; “L-Style’s design philosophy is comprised of five aesthetic elements: Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention.”
“Floating Mass Technology”; It looks like, what is displayed, is just below the glass surface. This causes a floating screen and slimmer look effect. Description based on experiences of MWC visitors.

Summarized, made from “plastic” with metallic accents, the look and feel is metallic and very slim. Beautiful? Most MWC reporters like it, of course that’s personal.


1 Ghz processor
4.3 inch, 480×800 pixel display
Android 4 ICS
5 Mp camera with LED flash
2e front camera

8,7 mm ultra slim
NFC (Oh Oh, only in selected regions)

The Optimus L7 comes with a fairly customized UI layer. Mixed opinions about this, some reporters at MWC, Barcelona liked it, others not. The software is beta, they can still make changes to this.

Expect the Optimus L7 to launch in the second quarter 2012.

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Joao Rostli

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